Transforming the Electrical Industry in a New Digital Age

By Rob Nadler, Stanpro Lighting and Swati Patel, EFC
Originally published in Canadian Electrical Wholesaler

Digitalization is set to take a strong hold of all business models, transforming how companies access, monitor, engage with and service customers. Today’s customers are not passive consumers; they rely on real-time digital access to information to make purchasing decisions. Businesses must consider how to apply digital technologies and digitized data to connect with customers to help reshape their paths to purchase. This digital lens provides improvements to business functions, operations and overall processes by creating stronger insight and knowledge so businesses can take action. Read more