The 8th Annual Future Forum – “Connecting Customers” provides a unique opportunity for you to gain insight on how to strengthen and expand your sales and marketing strategies. Learn what customers are saying about your business through social listening tools. An update on Canadian Anti-Spam Legislation (CASL) and what it takes to be compliant and why it’s important for your business.

The social media and digital revolution has transformed the public relations area. Learn about the changes and what may lie ahead. Learn three practical strategies that organizations can deploy to manager the customer experience through mapping the customer journey. The EFC Marketing Awards will also be presented.