EFC Organizational Announcement: New VP of Marketing and Channel Development

Electro-Federation Canada (EFC) is pleased to announce that Tom Mason has been appointed Vice President, Marketing and Channel Development and will report directly to Carol McGlogan, President & CEO. This change has taken effect on June 20, 2022.

Tom will be responsible for the overall planning, development, and marketing of channel-related programs, including initiatives that centre on workforce development, talent management, industry research, events, and regional engagement. The Marketing and Events teams will report directly to Tom. He will also work closely with other partner associations to promote collaboration across the electrical channel in Canada. Tom will be responsible for also leading the National Advisory Council (NAC), an operational committee that takes guidance from the Board to help steer EFC programming. Tom joins us from Sonepar Canada where he held several highly regarded positions in his nearly 28 years at the organization. Tom has also been an active member of EFC holding chair positions with the Marketing Network and an executive role on the NAC. Tom has a strong engineering and marketing background which he has leveraged throughout his career journey. His extensive experience in the industry and relationships has earned him the respect of our membership and staff who are excited to welcome Tom’s leadership.

Please join us in congratulating Tom to the EFC team!

This position was previously held by Swati Vora-Patel who has worked closely with Tom in past task groups and committees.