CEMRA Members Turn Out in High Numbers as NEMRA Doubles Down in Las Vegas Last Week

Dave Le Cappelain, KM Roberts, CEMRA Chair, welcomed nearly 50 CEMRA agents from across Canada. These agents represented the 26 CEMRA member companies who attended the 54^th annual NEMRA conference which took place in Las Vegas January 29^th -Feb 2^nd.

CEMRA-related functions included a CEMRA Rep networking dinner, a CEMRA Members Meeting, and our ever-popular Canada Night Reception which featured more than 70 Canadian manufacturers and reps.

Jim Johnson, NEMRA President, provided a NEMRA Update and showcased three keywords for the Rep business model: Resiliency, Innovation, and Relevancy. Jim also outlined the Five Pillars of the Rep of the Future.

The partnership between CEMRA and NEMRA is paramount and is vital for the Rep Business between both associations.

Says Jim: “The affiliation between EFC CEMRA and NEMRA not only bolsters the professional network and advocacy for independent representatives but also enriches the overall experience and development of CEMRA representatives.”

Carol McGlogan, EFC President and CEO, provided a high-level summary from EFC encompassing government relations initiatives, talent attraction, business market pulse, and EFC’s Member Portal.

John Richardson, Chair, of CMG, presented the Best Practice documents revealed at EFC’s 2023 Industry Conference and detailed an upcoming training best practice to be presented at EFC’s 2024 Industry Conference in Banff, AB.

Nathalie Lajoie, CEMRA Team lead, provided details regarding the upcoming EFC Conference, CEMRA Night logistics, CEMRA survey results, and business advantage topics for 2024 educational sessions. In addition, CEMRA’s Person of the Year Award nominations are open, and the submission deadline is March 15th, 2024

Overall, EFC members found CEMRA components of the NEMRA Conference worthwhile and of value. The ever-popular Canada Night Reception allowed for networking between colleagues and the opportunity to make new connections.

We would like to thank the following member companies for their sponsorship and generosity.

Many member companies had a great number of meetings with their manufacturers throughout the conference, both within the modular office setup and with meetings throughout the hotel.

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**Stay tuned for next week’s CEMRA announcement on new board members in two regions and to find out who will be the new CEMRA Rep on the NEMRA Board!