Electro-Federation Canada (EFC) organized the 9^th Annual Future Forum: ‘Business Marketing IQ’ in conjunction with the 6^th Annual Marketing Awards: Celebrating Innovation Excellence on November 6, 2019 at the Universal Eventspace in Vaughan, Ontario.

Future Forum was a success, bringing close to 100 industry experts for a conference that covered key marketing trends, the new type of customer and customer centric product innovation.

The crowd was inspired by the highly anticipated lineup of speakers:

Mark Morin, President, Strategies – Key B2B Marketing Trends You Simply Cannot Afford

Michael Hanna, Revenue Operations Senior Lead, Shopify – Emergence of the Most Demanding Customer in History: Preparing to Win & Keep Their Trust

Anand Inbasekaran, Director, Digital Transformation, CSA Group – Customer Centric Product Innovation: Transforming Application of Standards Using Personalization, AI & Augmented Reality

Future Forum also includes the Marketing Awards announcements that celebrate the great marketing minds who make our industry thrive. This sixth year of awards reached record high submissions with over 45 entries from member manufacturers, distributors and manufacturers’ reps. It was a difficult selection for the 14 judges and for the first time in all the awards history at CEMRA member receives a glass award. View the 2019 Marketing Award Recipients, click here.

Thank you to all the members who joined us for this informative session. Together, we can ignite the future of business marketing IQ in our industry.

A special thank you to EFC’s Marketing Committee Chair, Tom Mason, Sonepar, and a BIG thank you to the EFC team, John Jefkins, Nathalie Lajoie, Vivian Sadeh, Gurvinder Chopra, Swati Patel and Daniela De Marco for providing valuable learning experiences to our members that help them grow, lead and compete.

View all the photos here

Share your experience by posting photos on LinkedIn, Twitter, Instagram or Facebook and use hashtag #FutureForumEFC & tag us!