Digital Innovation
Over $50 Million Distributor
WESCO’s goal was to raise awareness around an exciting new program launched in June 2017. Through the use of our buy site, blog, case studies, email marketing, social media and digital advertising, our seven-series campaign continues to engage customers.
“It is an honour to be recognized for marketing excellence in digital innovation. Our entire organization prides itself on developing innovative solutions that deliver value for our customers. This award validates our efforts to advance digital content marketing and continued focus on customer satisfaction and business development.”
– Andy Gepp
Director, Supplier Relations, WESCO Distribution Canada LP
Digital Innovation
Over $50 Million Manufacturer
New, customer-focused website – including online connectivity with wire and cable experts, reference library and product search with adaptive design to function across all platforms and devices.
“We are honored to be recognized for our new website. Customer experience was integral to site’s development, and ultimately its success. Our commitment to the Canadian market is demonstrated by our growing product offering and reputation for industry-leading service. We thank our partners for their support and look forward to continued growth in the Canadian market”.
– Chuck Oldaker, Senior VP and CFO
Digital Innovation
Over $50 Million Distributor
This program offers to Westburne Advantage Partners an exclusive access to our website newest and best features – new online features that are truly beneficial for the customer’s online experience, that are fully measurable, that create brand awareness and maximized online visibility.
“Our team is focused and constantly works to improve the customer experience on Westburne.ca – having the ability to share our platform with our partner suppliers; giving them effective and impactful online visibility definitely sets Westburne apart!”
– Nadia Teixeira, National Manager Marketing Programs
Event Trade Show
Under $50 Million Manufacturer
The Rittal Expo Vehicle (REV) Tour throughout Canada: Seeing is Believing! The magnificent REV is a mobile showroom of Rittal innovations: enclosures, climate control, power distribution, software and systems, and IT infrastructure, so our customers can discover the fascinating world of Rittal at their doorsteps! View our video
“With the Rittal REV truck, we have succeeded in transporting the best of what Rittal has to offer across the length and breadth of Canada. It’s an opportunity for customers everywhere to experience Rittal quality and innovation firsthand by opening, closing, and examining our extensive product range!”
– Tim Rourke, President, Rittal Systems Ltd.
Event Trade Show
Over $50 Million Manufacturer
The Siemens Stampede Product Showcase held in Calgary combined product info sessions and tradeshow element with special emphasis on Siemens products made in Canada (loadcentres, meter centres, switchboards, panelboards).
“It’s truly an honour to win this marketing award and be recognized by our peers in the Canadian electrical industry. This award goes to every member of our sales, product and marketing teams who worked hard together to provide an entertaining and informative event … truly a team effort that we’re all proud of!”
– Nat Traverso, Director of Sales
Event Trade Show
Over $50 Million Distributor
Our Burnaby, BC, tradeshow was themed “Everything Canadian” to celebrate Canada 150. This theme was carried throughout every event detail, including the invitations, gift bag contents, music, sports competitions, TV game shows, food menu, memorable skit and charity fundraiser.
“In Western Canada, our events are designed to expose customers to new product solutions and to build relationships, while enjoying creative entertainment and great food. WESCO feels very fortunate to be recognized as this year’s recipient of the Event Trade Show award.”
Steve Crocker – Western Canada, Region VP and GM
Integrated Marketing
Over $50 Million Distributor
This program offers to Westburne Advantage Partners an exclusive access to our website newest and best features – new online features that are truly beneficial for the customer’s online experience, that are fully measurable, that create brand awareness and maximized online visibility.
“Our team is focused and constantly works to improve the customer experience on Westburne.ca – having the ability to share our platform with our partner suppliers; giving them effective and impactful online visibility definitely sets Westburne apart!” – Nadia Teixeira, National Manager Marketing Programs
Integrated Marketing
Over $50 Million Manufacturer
Uncover the Secret targeted both end-users and distributors. The intention of this campaign was to build a reoccurring promotion that strengthened our leadership in the electrical tape and MRO categories.
“The 3M Canada Electrical Markets team is extremely excited to be recognized for the second year in a row for the EFC Integrated Marketing award! We would especially like to thank all of our distributor and end-user partners in making the inaugural year of Uncover the Secret so successful!” – Brad Hodgins, Marketing Operations Manager, Electrical Markets Division, 3M Canada
Integrated Marketing
Under $50 Million Manufacturer
The IDEAL National Championship is a large-scale competition, developed to honour and showcase the abilities of electrical professionals, apprentices and students. It has allowed IDEAL to engage directly with end-users, supporting our position as “The Electrician’s Champion”, all while having a great time!
“We are absolutely thrilled to win this award! Our entire team has contributed to making the IDEAL National Championship a great success in Canada, and this truly acknowledges all their hard work. The overwhelmingly positive reception of this initiative indicates that we are on the right track in our efforts to establish meaningful connections with our end-users.”
Bill Stephens, National Sales and Marketing Manager, Ideal Industries (Canada), CORP.
Integrated Marketing
Under $50 Million Distributor
VIP is an incentive-based marketing program designed to increase sales and reward loyalty accounts through creative marketing engineering and an ultimate, memorable VIP weekend experience
“A lot of hard work goes into our VIP programs at the Regional, Departmental, Branch and Sales level. It is an honor to have an industry-leading association such as Electro Federation Canada award us this recognition and shed some light on our efforts.” – Joshua Pedersen, Marketing Manager
Merchandising & Display
Over $50 Million Manufacturer
We created a completely new and innovative merchandising concept: A series of future-proof modular metal panels that can hang directly onto slatwall, with an integration of working demo units.
“I’m very proud of the Signify Marketing team for being recognized by their peers within our industry. The team works diligently to balance both creative and practical design elements into our packaging and merchandising displays that match each of our customer’s unique requirements. This award is a testament to their great work.”
– Michael Gentile, President & CEO Signify in Canada.
Merchandising & Display
Under $50 Million Manufacturer
The RAB Design miniature closet display was our way of showing customers how our SpaceLite product could easily fit into their home or workspace. It was creative, engaging and we’re proud of the fact that it sits today on countertops of many electrical distributors across Canada
“We are excited and honored to win EFC’s Marketing Award in the Merchandising and Display category. We developed an excellent product and our simple yet ingenious display helped convey how it would fit into our customers lives. This prestigious award showcases our commitment to delivering the most innovative products in the industry and finding creative and compelling ways to tell their stories. A huge thank you to the EFC for the recognition.” – David Beron, President, RAB Design Lighting Inc.
Social & Sustainability
Over $50 Million Manufacturer
STANDARD launched a year-long campaign to promote its partnership with Habitat for Humanity Canada by donating a portion of sales from every LED Ceiling Luminaire sold.
“Giving back to the community is ingrained in our corporate culture here at STANDARD. We believe in the Habitat for Humanity mission, and are honoured to be partners with such a strong organization.” – Jason Prevost, Executive VP, STANDARD Products
